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Bing Ads Ending Content Ads on Microsoft, Yahoo & Partner Sites

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bing ads contentIf you run content ads on Bing Ads, Bing will stop serving on nearly all their properties the ads are currently displayed on.

The announcement, which comes quickly after the news that AOL is taking over the display ad business from Bing, means that Bing Ads will no longer serve content ads on Microsoft, Yahoo and their network of partner sites.

Bing Ads will continue to serve content ads on Windows Media, in apps for the Windows Phone, and in Windows itself.  It is likely the ads here would be replaced by ads on the display side instead.

Bing says that they currently only see a small percentage, less than 0.1%, of their overall ads being served through content ads, so they don’t anticipate advertisers noticing a difference.  However, if advertisers have a particularly good ROI from sites in the content network, they will definitely be impacted.

 

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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Comments

  1. Don’t think I ever saw any conversions from this form of ads. Works pretty well on Google however. Bing is struggling to keep head above water in my opinion. Adwords is monopolizing the online advertising world…would be nice to have other options. As they know it, and treat their customers poorly!!!!