Bing Ads is testing this eye catching ad at the top of the search results, one with a huge “Book A Room” action box that appears on the right side of the search results on the top of the page.

I can easily see other advertisers wanting to test this as well.  And I can definitely see the appeal of advertisers wanting to try this for other calls to action, such as subscribe or join.

Clicking on the box takes you to a reservations landing page on the Wynn’s website.

This ad is in conjunction with another ad style test Bing is currently running where the background shading is missing and the “ad” tag is stylized differently.  This particular style was spotted back in April for the first time.  And the boxes themselves are reminiscent of another Bing test – the boxes that appear on the organic results.