Google recently added knowledge graphs for popular drinks in their search results, and Bing is following suit with a fancier version of their own enhanced answer box for drink recipes.
The drinks seem to be in partnership with About.com, as all of the cocktail recipes I searched for were pulling data from about.com
Here is an example of a Manhattan, which has four individual tabs which can be clicked, all which display in the search results rather than leading to about.com
For the drinks listed under “Related”, all 4 go to results on about.com
Here is the Google knowledge graph for the same drink:
Jennifer Slegg
Latest posts by Jennifer Slegg (see all)
- 2022 Update for Google Quality Rater Guidelines – Big YMYL Updates - August 1, 2022
- Google Quality Rater Guidelines: The Low Quality 2021 Update - October 19, 2021
- Rethinking Affiliate Sites With Google’s Product Review Update - April 23, 2021
- New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met - October 16, 2020
- Google Updates Experiment Statistics for Quality Raters - October 6, 2020