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    Categories: BingSEO

Bing Adds “People Also Ask” To Their Own Search Results

Bing is now adding “People also search for” drop down box features in their search results.  And their implementation is identical to the one Google added to their own search results.

The “People also search for” shows collapsed in the search results.  Here is what it looks like:

It displays in the second half of the search results page.

Here is how it looks when expanded:

It appears to be almost identical to Google’s own version.  Here is Google’s one for the same query:

Bing’s version does not include the newer added features that Google added, including the additional “Search for” and the auto expanding which sees additional search questions added to the bottom of the “People also ask” box as searchers interact with it.   And while it could be an isolated case, Bing’s version contains grammatical errors, such as the “How often can take Advil” which might be closer to what someone types into search, but the nearly identical question in Google is grammatically correct.

Bing’s new “People also ask” is showing up in the Bing search results for a variety of queries.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
Jennifer Slegg :Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.