First, they include the new style review stars we covered here. But we have also spotted several other new features they appear to be testing out.
Bing has bolded brand mentions in the search results, when a user includes the brand name in the search. We have also spotted these brand mentions unbolded, when the searcher does not include the brand name in the search.
They are also adding additional categories to some of the results. While this example has the brand name, it also adds “Video Game”.
With the way these additions can make a listing stand out, it is worth reminding webmasters to ensure they are using the correct schema so they can trigger these starred reviews and possibly the additional features.
These seem to be part of the same test as the new style starred reviews, as I can only trigger them in a single browser.
Jennifer Slegg
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