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Bing Adds Info About Connections to the Search Results

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bing connectionsBing has an interesting experiment going on in their search results right now that will show the connections between two searches – the one just made as well as the one prior to it.

It seems to usually appear when there is a carousel of options in the search results, however not all carousel results will trigger them.  The connection information itself will appear in an answer style box above the search results but below both the carousel and the Bing Ads ad unit at the top.

Here is one example:

bing connection to answer boxHere is another Vegas hotel example:

bing connection to answer box 2It also triggers for non-hotel results as well.  Here is one in the video game space.

bing connection to answer box 3I am not sure how useful these connection boxes really are though.  For all the searches I did that triggered one, the connection was pretty obvious and self-explanatory, especially since they were access from a carousel directly related to the connections listed.

That said, it is always nice to see search engines experimenting with new ways of presenting search results that are good for users, but I have a feeling this won’t be one that makes the final cut.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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