Bing is running another test in their search results which highlights what they view as important links – such as Login, Contact Us & Menu pages. They appear to the right of the site links for the organic search listing, with a shaded box surrounding each one.
Here is another example of Alaska Airlines. Again, the check in, flight status and book a flight boxes all go to the same pages featured in the sitelink.s
They aren’t appearing for everyone, as they weren’t appearing in all browsers for me.
Jennifer Slegg
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