Who remembers April 22, 2014 when Google hosted a livestream forum titled #StepIntoAdwords on upcoming enterprise level features that would be added to Adwords? Of the announcements, most SEMs were most excited about the promise of customizable multidimensional reports and data visualization tools. Only a week later, excited about the potential, some started questioning when exactly […]
View-Through Conversions For GDN Text Ads Rolling Out?
Monday morning (2/9) while going through a round of statistics checks on my accounts, I noticed something odd. I had launched some remarketing campaigns the previous Friday in one client account and they were showing view-through conversions . So why is it odd? Because I had only launched this campaigns with text ads, this client is developing […]
Less Editorial Delays: AdWords Releasing “Upgraded URLs”
Google is expected to announce today that they will be changing the way destination URLs are handled within the platform. With this change, base destination URLs will be decoupled from URL parameters. This feature has been available to API users, in beta, since the summer of 2014 with the release of AdWords API v201406. This change will […]
Display Select GDN Keyword Targeting Spotted in Google AdWords Accounts
In August I reported that display select only campaigns would soon be rolling out to all accounts and it is finally happening. The History This more stringent form of GDN keyword targeting has existed for a couple of years now in ways that didn’t allow the majority of advertisers to participate. The “Search Companion” beta has been using […]
Shared Business Data: Data Feeds Come to Adwords Ads
Spotted in the AdWords shared library of some accounts today is a new feature called “Business Data”, sure to roll out to all accounts over the next few days. The vague naming actually contains a pretty hefty shift to the ad creation landscape. Click into this feature and you’ll see the explanatory text: Upload or […]
AdWords Callout Extensions Rolling Out to All Accounts
Callout extensions are coming out of beta and rolling into all accounts starting this week. This new extension type displays as 3 or 4 extra text snippets typically shown below the ad description body separated by “…”s. Google’s direction on callout extensions is that they are meant to “callout” the unique selling propositions of a brand […]
Bulk Tools for Google AdWords Campaign Settings Arrive, With Some Serious Oversights
This morning I popped over to the Campaign Settings tab on the “all settings” sub-tab to make a few campaign language updates and…be still my heart…discovered a sorely-needed UI update to real bulk editing tools for Campaign Settings! If you’ve ever had to clone irregular geographic footprints across Adwords campaigns (for example), you understand my level of excitement […]
Are You Making These Costly Retargeting Mistakes?
When I audit Adwords accounts, I often see accounts where there are still no remarketing campaigns. For others, I see an old remarketing campaign that somebody “tested” at some point and was then turned off due to poor success metrics or very low volume. Most commonly, I see accounts running remarketing, and though the metrics […]
Google AdWords Quietly Launches Display Select Only Campaigns
In November 2013, Google announced a new campaign type “Search Network with Display Select”. These are primarily search campaigns but include highly relevant keyword/contextual targeted (more stringently targeted than regular keyword/contextual targeting) impressions on GDN. Small advertisers have seen some promising results with the campaign type, but adoption in enterprise level accounts, where splitting search […]
Finally! Bulk Upload Support For Adwords Call Extensions
Since adding additional functionality to call extensions earlier this year, one of the most griped about items by the SEM community has been the lack of bulk support for call extensions. Adwords Editor does not support call extensions at all as of the most recent 10.5 update. Previously, there were also not UI tools to […]