The problem with reading about everyday life lessons is that we typically hear them outside of any particular context. They are great ideas that often leave us struggling to find real-world application. The average person is generally looking for specific information on how to accomplish a goal or task before them. In pursuit of this […]
Content is Meaningless – It’s The Messaging That Matters
Quick game: Put these in order of importance: Social Media Marketing Website Architecture Navigation Optimization Content Strategy Website Usability Conversion Optimization Keyword Optimization Local Optimization Mobile Optimization Messaging Can you do it? If I tried, I’d probably get ten different results depending on what time of day I worked at it. It’s hard, because they […]
What Your Web Marketer Doesn’t Know (About You) Can Kill You
A good SEO needs to know a heck of a lot more than just web marketing if they want to be able to be able to market your business effectively. While you’ll be hard pressed to find an SEO who is an expert in your particular field, there are some things they need to know […]
The Pitfalls of a One-Man Web Marketing Band
Imagine for a second you’re at a concert of your favorite musical band. The curtain comes up, and there is the lead singer, sitting on a stool, and he begins to belt out the most beautiful words and melodies. It’s nice. The lead singer sings each song perfectly. If that’s all the concert was, you might […]
Mobile Content vs Desktop Content: What’s the Diff?
The growing use of mobile devices for searching and researching information has changed not only how web marketers optimize for top search engine rankings, but it also forces us to rethink how to better engage with those mobile users. For years, as desktops dominated how people used the internet, the way content was presented hadn’t […]
Open the Floodgates: The Case for Investing MORE in Web Marketing
This may come across as a completely self-serving comment, but I have found that most businesses under-invest in web marketing. And I’m not just talking about local companies that struggle to come up with any marketing budget at all. My agency, Pole Position Marketing, has worked with businesses of all sizes, and we have found that […]
“SEO” Be Damned, It’s Time Give Your URLs An Upgrade
Web marketers have known for years that the words we use in page URLs were factored into the search algorithm. There has always been a debate as to how much of a factor these words contribute, but the general consensus is between a little and not much. In fact, for years SEOs cautioned against changing […]
All About That Brand, No Trouble
If I were to run a poll asking, “What’s more important, branding or keywords?” how would you vote? Keywords get people to the site, but building brand recognition helps sell your products or services. It’s not quite a pure traffic vs. sales scenario, but it’s pretty close. No traffic equals no sales. But traffic without […]
Don’t Lose Momentum: 12 Rules For Launching a New Website
It’s not uncommon for businesses to roll out a new website every 2-4 years. Web technologies, styles and best practices evolve. If you want to remain relevant and cutting edge, a new look may be just what the doctor ordered. For the most part, re-skinning a website is a simple matter. Just slap a slick new […]
Don’t Get Suckered into Sucky SEO
There is a sucker born every minute! I have no doubt that this is true, but I don’t have a problem with that. Heck, we’ve all been duped at one time or another. The real tragedy is that there is a liar born every minute preying on the ignorance of well-intentioned people, otherwise known as […]