From an Old Google AdWords Advertiser The good news: AdSense success is not all about your content or headlines. No, really, that’s good news! Knowing a few insider tips can help you be more competitive in the AdSense publisher space from the start as well as help you get more traffic to your website and […]
Accomplishing a 45% Conversion Rate on a New AdWords Account
Every AdWords manager dreams about achieving conversion rates over 10%, especially when the average AdWords conversion rate runs about 2.5%. So, for me, any time I can push a campaign conversion rate over 10%, it is like hitting the AdWords jackpot! So when I managed to achieve an incredible 45% conversion rate across an entire […]
How to Find Hidden Data in Your Google AdWords Account
The AdWords game can be played several ways. One strategy is to build out your account and turn on automation to let Google work towards getting you the most conversions. Another AdWords game strategy still involves using automation but requires stepping outside Google to use powerful third party tools and scripts. But one of the […]
The Evolution of Google AdWords Agency Reps
My First Google Reps In the dinosaur ages of Google AdWords (early 2000’s), my small paid search company was assigned our first Google agency team. I loved the idea of having someone I could talk to who could help me resolve client problems quickly. In my case, by the time I needed Google support, I […]