The beauty of the internet is that anyone, anywhere, can create a web page about anything. If you like cats and live in New York City, you can create a blog about the day-to-day activities of cats in the streets of New York City. Will anyone other than your mother read your blog? Probably not […]
Is There Such a Thing as Too Many Pages for SEO?
Every page on your site is indexed in Google, so it has a chance at appearing for a search query relevant to that page. You would think the more pages you add, the more overall chances you’ll have to rank, and get increased visibility. However, as Google’s own Matt Cutts has pointed out on several […]
3 Tips for Creating More Effective Online Ads
If you’re interested in getting more traffic to your website or growing your business’s online community, a great way to accomplish this goal is to run online ads. There are many places and formats in which you can run ads, including platforms like Google AdWords. However, there is a lot more to running ads than […]
The Importance Of Placement: SEO And Site Format
When discussing SEO, the emphasis tends to be on explicit content. As such, those who create web content tend to focus on a few key issues: keywords, original content, and quality links that reflect well and boost search results. However, there are a number of commonly overlooked features that influence the effectiveness of SEO. One […]
3 Must-Track Website Metrics For Every Business
When it comes to owning and operating a business, a huge portion of your time is spent tracking and calculating the effectiveness of certain decisions. From tracking employee time to ensuring budgets are being kept to, there are metrics to be aware of in every aspect of your business, and this is especially true where […]
5 Practical Examples of Structured Data for Rich Snippets in Search Results
Once you familiarize yourself with what structured data markup is and why it’s important for SEO success, your brain should quickly shift into action-mode. How can you leverage structured data markup to in order to help the search engines help you? Well, the key is to avoid getting overwhelmed. When viewed as one massive entity, […]
Why SEO Is About More Than Just Keywords
If you’ve been using SEO in your web writing you know that it can really help bring readers to your website, it can bring you up farther when it comes to search engines, and it can even work to convert readers into sales. But it’s about more than just attracting people, it’s about how you […]
Structured Data Markup 101: Understanding the Importance
The issue with website content is that it has to be written with multiple audiences in mind. First off, you have to write for your target market of customers and users. It needs to be written and structured in a way that they can understand and relate to your business. But unfortunately, that’s not your […]
Don’t Get Duped by the Wrong SEO Firm
SEO is still largely an unfamiliar topic for business owners and traditional marketers. While very few people will dispute the value of SEO, it’s safe to say the majority of business professionals don’t really know what SEO is, what it can and cannot do, and how to incorporate these strategies into an existing marketing framework. […]
3 Ways Google’s Alphabet Shift Is Bringing About Changes
Google’s decision to restructure as part of the parent company Alphabet came as quite the surprise to many in the tech industry. Seeing this technology giant segmenting itself and completely overhaul the organizational structure of the business may have some asking what these changes mean and how they may affect the general public. While the […]