Last year, when I attended the Web Summit (Dublin, Ireland) for the first time, I was not fully aware of what was happening. The event was much bigger than I expected, and there were so many sessions going at the same time. The biggest challenge of all was that many stages were far apart from […]
3 Ways of Finding the Right SEO Advice for Your Business
It is wonderful that the Internet makes it so easy to obtain information, tips, recommendations, and other learning opportunities to enhance your digital marketing knowledge and skills, which will help grow your business. Also, there are many free or inexpensive webinars and meet-ups, where you can get the advice from industry professionals. I’m on the […]
3 Reasons Your SEO Integrations Fail
More and more companies are considering bringing their SEO activities in-house to better integrate SEO into the digital marketing flow rather than to keep it siloed as completely separate projects. It is a welcomed trend, considering the fact that the SEO has many touch points and often times depends on many other departments. However, is […]
Mobile Advertising in China, Hong Kong, Taiwan and Japan
Marketing is a different animal in Asia, and you cannot assume the trend you see in US is also the norm in Asia. Mobile web and Mobile commerce have been widely adopted in Asian market a long before they became popular in US. According to the Taiwan mobile advertising market report published by Vpon Japan, […]
Haosou, The Other Chinese Search Engine
Even if China is not your target market for your search engine marketing, you probably have at least heard of Baidu as the number one search engine in China. But do you know there’s another locally grown search engine in China? It’s Haosou. While Baidu continues to keep their dominate position, it is also a […]
Women in Search With Over 15 Years of Experiences
The words of wisdom and encouragements for young women in Search Before I entered the search industry in 1995, I worked at Japanese marketing firm, where all executives and the managers were men. The search industry seemed very different from what I knew, when I switched my carrer. The opportunities seemed endless. Very talented people […]
Content Management and Localization Project for International Websites
Content is one of the most important and powerful aspect of a website, which a site owner can have. Good content drives traffic, attracts new audiences, and converts well, but only when they are well optimized. However, it is also a huge task for a big site to effectively manage the growing number of content […]
Make SEO a Part of Your Next Website Design Project
In most cases, SEO projects take place after a website is created. People think of improving the web design, the usability, and even some content strategy, but they rarely think of SEO at the beginning of the website design process. There are usually 3 primary reasons for site owners to not implement your detailed SEO […]