Halloween can be the kick-off to the holiday shopping season and Bing Ads has released data about Halloween shopping trends: Halloween Insights, Tricks And Treats For Digital Marketers. Shoppers tend to begin early or late, but Bing Ads found the majority starts early. One-third of Halloween shoppers begin before October, but one-third don’t begin shopping […]
AdWords Newest Ad Extension Announced: Structured Snippets
Google AdWords is rolling out structured snippet extensions as an option to the dynamic ad extension released easier this year. The original ad extension was dynamic and automatically generated. The information that appears in an ad’s snippet reflects categories of content found on the advertisers site. They are intended to highlight a specific aspect of […]
New Automated Extensions for Google’s Product Listing Ads
Just in time for the holiday advertising ramp up, Google announced automated extensions for Shopping campaigns in Adwords, officially known as Product Listing Ads. Automated extensions will be replacing promotional texts in PLAs. Promotional text was used to include additional ad copy in a PLA. These promotional texts are entered into Adwords manually. We have […]
Google AdWords Upgrades Dynamic Search Ads
Google has upgraded their Dynamic Search Ads (DSA), a product which AdWords first released in beta in October 2011. DSA uses Google’s organic web crawlers to match search queries with website content to automatically generate an ad headline and landing page. This helps to showcase deep content as well lessen PPC management on inventory that […]
Google AdWords Launches New Display Tab With Summary Feature
Google AdWords has quietly launched a new display tab in Adwords. It now has an additional section called “Summary” which features user-friendly and interactive graphs. It contains a snapshot overview that is represented on the graph below it. Clicking on another performance data points changes the data in that graph and all of the charts. […]
Google Sets Deadline On Upgrade To Adwords Editor 11.1 Tool
Google announced on G+ they will no longer support older versions of Adwords Editor. This applies to anyone still using version 10.6 or older of the popular Editor. Last December Google built the editor tool from the ground up and released Adwords Editor 11.0 to replace the older 10.0 version. However, some users haven’t upgraded […]
Micro-Moments: Google on the New Consumer Behavior
This Spring Google introduced the concept of “micro-moments” to explain the new consumer behavior and how businesses can capture these moments. Micro-moments are the new “I want to know”, “I want to go”, “I want to buy” moments. When people have a need, they reach for the nearest device for information. Consumers are open to […]
Using the New AdWords Keyword Planner Benchmarks for Competitor Analysis
Google recently announced a feature enhancement in the Keyword Planner in Adwords, and it looks like it has finally rolled out to most accounts. The Keyword Planner will now allow advertisers to compare impression share with competitor domains and the top five market leaders. The competitor domains impression share is calculated based on the last […]
How to Use Google AdWords Labels to Increase Performance & Productivity
With the Adwords Editor 11.0 release came many new bells and whistles for PPC Managers to be more effective at managing Adwords. Now full support for labels has been rolled out in Adwords editor. PPC managers can easily create, remove and edit labels. Until now, Adwords labels were managed in the web interface, in the […]
Keynote: Biasing Your Offer with Irrational Neuromarketing by Tim Ash at HeroConf
Monday at HeroConf held in Portland, Time Ash, CEO of SiteTuners was the afternoon keynote speakers on The Context and the Power of Framing: Biasing Your Offer with Irrational Neuromarketing. “Online marketers are focused on the technology and operational aspects of their daily activities. The goal of my keynote is to focus on emerging research […]