If you are implementing AMP on your news or blog pages, you have probably implemented it with a www.example.com/directory/amp/ method, where all AMP pages are within a subdirectory. The official WordPress AMP plugin uses this method, so it is fairly common. But what isn’t common is that websites can choose to serve their AMP pages […]
AMP Content Will Appear in Other Parts of Google Search
At SMX West yesterday, Dave Besbris, Vice President of Engineering, Google talked about the latest news related to Google’s Accelerated Mobile Pages. AMP has been pushed by Google over the past few months as an alternative way to serve mobile users by serving extremely fast webpages without a lot of added resources. AMP officially launched […]
Will AdWords Use AMP in the Future for Mobile Ads? Possibly
During today’s AMP session at SMX West, David Besbris talked about Google’s implementation of AMP and how they have integrated it within the search results. But one of the questions asked was about whether Google AdWords could start using AMP for AdWords ads. AdWords serving AMP landing pages… it is a pretty interesting thought. AdWords […]
Google Changes AMP Icon to Gray in Search Results
Google AMP has barely launched and Google is already tweaking how those articles are appearing in the Google search results. When Google was in testing and when it launched, all AMP articles had a green lightning bolt icon on them. But Google has now changed the color to a much less noticeable gray. Here is […]
Higher Site Crawl Rates Do Not Equal Higher Rankings in Google
When it comes to crawl frequency, everyone wants their pages crawled multiple times per day, even if nothing changes on the page, under the assumption that more is better. But do higher crawl rates translate into better rankings? The answer is no. John Mueller commented in another recent hangout that individual pages can have very […]
Google Treats Some Subdomains as Single Site, Not Multiple Sites
There has been a pretty fierce debate in the SEO industry on the issue of subdomains versus directories, and in what kind of situation websites should use each kind. But John Mueller made another interesting comment in the most recent Google Webmaster Office Hours. The question was a longer complicated question about the use of […]
Triggering Manual Action Won’t Fix Algorithmic Search Issues in Google
Normally SEOs don’t set out to trigger a Google manual action unless they are specifically testing something. But Gary Illyes was asked an interesting question on Twitter. If a site had some kind of algorithmic penalty, would causing a manual action, then fixing it, cause the algorithmic issue to be lifted? As you can imagine, […]
Missing Review Stars a Bug in Google Search Results
Last week we saw a sharp decline in the number of search results displaying the review stars rich snippets. Mozcast reported stars dropped from about 30% of search results down to 20%. However, a couple of days ago we saw those numbers start to jump up again. And now John Mueller has confirmed it was […]
How to Create AMP Pages in Joomla
While Joomla was rumored to be one of the CMS platforms that would be AMP ready, it seems that this still has not happoened. On the positive side, there now is a plugin option for sites that wish to implement AMP on Joomla without having to code it personally. Weeblr has created a plugin for […]
How to Add Google Analytics to AMP Pages in WordPress
If you have implemented the official AMP plugin for WordPress, you have probably discovered that the plugin strips out the Google Analytics code from all AMP pages. But even though the plugin strips it out, AMP pages will still validate with Google Analytics code, but you need to add it manually. First, make sure your […]