It has been long rumored that AMP would be expanding to other parts of the search results. At Google I/O today, Richard Gingras announced that AMP will be coming to recipes in the mobile search results. Recipes in AMP will be in the carousel format and include a photo, similar to how we see AMP […]
Google App Install Ads: 2 Billion App Downloads; Announces iOS, YouTube & Gmail
At Google I/O, Google released some interesting stats regarding app installs the platform has been driving. First, they revealed that Google’s app install ads have delivered 2 billion app downloads, which makes it just as competitive as Facebook’s app install ads. This is a significant jump for Google’s last shared stat of hundreds of millions […]
Google Adds AMP Analytics Reporting to Search Console
Google has added new AMP reporting into Google Search Console. This is actual AMP reporting within Search Analytics, detailing information Google has regarding your AMP search traffic. Here is how it appears in Google Search Analytics. When filtered, it will show Google search traffic for your AMPlified pages. Right now, that is for AMPlified pages […]
Google Testing Mobile-Style Card Search Results on Desktop
Google has been making their desktop search results much more like mobile search results in recent years, and their latest test brings that to a whole new level. Google is testing the card style search results that many associate with the mobile search results. Here is how AdWords ads appear: And here is the regular […]
20% of Google’s Mobile Search Queries are Now Voice Queries
For many years, Google had been warning webmasters about the importance of going mobile friendly, as more and more search queries were done on mobile devices. Now, webmasters should be considering the role of voice queries. During the keynote for Google I/O, Sundar Pichai revealed that 20% of mobile search queries are actually voice queries. […]
Google Launches Firebase, Free Analytics for App Developers
At Google I/O today, Google has announce the launch of Firebase Analytics, an analytics platform designed for app developers. Google’s Firebase offers support for both Android and iOS, meaning that app developers won’t have to check stats and analytics across two different programs for different platforms of an app. It is also free for all […]
How to Handle Product or Business Reviews in Other Languages / Countries
An interesting question came up in yesterday’s Google webmaster office hours with John Mueller about reviews and using them on sites for different countries and languages from the initial review. We’ve just launched websites in Canada, Australia and South Africa. Am I allowed to use the UK customers’ product reviews across these new sites (we […]
Google Launches New Rich Cards in Search Results
Google has announced the addition of rich cards in the mobile search results. Rich cards are similar to rich snippets, but in an expanded format in a carousel. Google is initially showing these new rich cards for recipes and movies in the mobile search results. There is also a new related rich cards section in […]
Google Adds “People Also Search For” Thumbnails to Search Results
Google has expanded how they display their “People also search for” feature in the search results. Instead of a text version, Google is now displaying the feature with thumbnails. Here is how it appears in the search results: When you click through to “View 2+ more”, it takes you to a carousel style result in […]
Google Adds Shopping Ads to Image Search Results
Google has officially added Product Listing Ads to image search results. They are now available to all advertisers as part of the Google Search Network. We spotted Google testing PLAs in the image search results back in January. The new PLAs in image ads look the same, except for a difference in the URL color […]