We know that some algos seem to look more at an overall site while some are definitely page specific.  But a question came up asking if all sites have an overall sitewide “quality score” that would directly impact rankings for the individual pages. The question: Is the overall sitewide quality score computed from individual pages? […]

Should you change your footer text frequently in order to keep pages fresh?  With the focus many SEOs have on keeping a site from becoming stale, there are many tricks SEOs use in order to make a site look fresh when it really isn’t, and changing up the footer text and/or link is one way […]

An interesting question about Google Panda came up in today’s Google Webmaster hangout, asking if forcing a recrawl of a site would cause Google’s Panda algo to reevalate it sooner.  If this was possible, this could definitely speed up Panda recovery time. That said, before you get into the if it would work, there are […]

Good news for those who are loving the new comparison feature Google added for Queries in Search Analytics yesterday.  Google Search Console has added more comparison features to Search Analytics, this time to Pages, Countries and Search Types.    Site owners in can now compare two pages, countries devices or search types to see how well […]

Google Search Console has launched a new feature in Search Analytics, the ability to compare two search queries, and analyze various stats comparing the two queries. Jonathan Jones was the first to spot the added feature. You can choose two search queries to compare.  These can be short or long tail queries, but it doesn’t […]

If you are trying to land a featured snippet, are you better serving up a brand new page to take advantage of freshness?  Or are you better to tweak a currently ranked but older page to make it more appealing as a featured snippet option? While we do see featured snippets change from one site […]

Many people assume that when they see Googlebot increasing the crawl rate on a site, that it is the sign of an algorithmic issue being lifted – such as Panda or other part of the algo that is impacting the site’s rankings negatively.  After all, there must be a reason for Google to be recrawling […]

Google’s John Mueller was asked about the Google Panda and whether the quality content algo had changed fundamentally when it moved to being part of the core algorithm and started it’s slow rollout.  He confirmed that yes, it is essentially the same. It hasn’t fundamentally changed.  I know the engineers work on these algorithms, so […]