Google AdWords has launched expanded text ads for advertisers. These expanded ads are mobile optimized for better performance with additional room for descriptions and the all important headline. Google is also discontinuing the use of the regular text ad format later this year. The new format adds about 50% more ad text with two headlines […]
Google AdWords Launches Device Bid Adjustments
Google AdWords announced earlier this year at the AdWords Summit that they would be launching device bid adjustments, giving advertisers more flexibility with how they bid on mobile versus desktop versus tablet. As we reimagine how ads look in a mobile-first world, it’s also important to have more flexible tools that help you optimize device-level […]
No PageRank Loss for 30x Redirects, Including 301 & 302 Redirects
There has been a lot of debate on the issue of 301 versus 302 redirects over the years, specifically regarding the loss of PageRank. Gary Illyes from Google has confirmed now that when you are using a 30x redirect – such as a 301 (permanent), 302 (temporary) or 307 (temporary) redirect – that the destination […]
Sending Visitors Off Site Via Links Won’t Hurt Site’s Google Rankings
Ever since Google sent out the manual actions for outbound links, mostly targeting bloggers linking without disclosing compensation, there has been new focus on outbound links and the possibility of it hurting the site doing the linking. Google has already said webmasters shouldn’t nofollow all their outbound links and there is no outbound link penalty […]
Google AdWords Truncating Headlines for Some Ads
SEOs are used to Google truncated their titles in the search results, most often because the title is too long for the search results. But now it seems Google is also truncating Google AdWords too. Mark Kennedy spotted the AdWords truncation and posted a screenshot of it. Because titles are actually pixel length and not […]
Google: How to Temporarily Remove Pages Varies by Length
Google has talked previously about handling pages that will be temporarily removed from the index, such as out of stock products. In the last English/Hindi Google Webmaster Office Hours, Aaseesh Marina from Google, one of the hosts of the English/Hindi office hours, was asked about pages that are expired, but could be made live again […]
Google Flights Testing Thumbnail Ads in Search
Google is testing out a new version of Google Flights ads, this time with destination images to entice clicks. Conrad O’Connell was the first to spot the new test. They are labelled as Sponsored, and it also includes a link for more destinations. It isn’t clear where Google is pulling the thumbnails from, as some […]
Google Voice Searches 30 Times More Likely to be Action Queries
John Mueller and Mariya Moeva, Webmaster Trends Analysts with Google, did a virtual keynote with Stone Temple all about mobile search. And one of the more interesting stats shared was about the differences between typed and voice queries. Moeva said that when someone does a voice search, Google sees about 30 times more action queries […]
Google Looking for Sites to Review for Next Site Clinic
Want to get your website reviewed by Googlers? Google is once again doing a live site clinic, a followup to one they did earlier this year. The deadline to submit your sites is today, so you will need to get your sites submitted quickly if you would like to be chosen. You can submit your […]
Google Adds “People Typically Spend” Times to Local Businesses
Google has added a new feature to the local knowledge panel, this highlighting the time a person spends at a business. Here is what it looks like: It seems to have gone live early Saturday when I did a search for a local business to check opening times, as it wasn’t showing the previous day. […]