A question came up on Twitter regarding how Googlebot sees a page and whether the fetch and render within Google Search Console is the most accurate or if using the cache view from within the Google search results is more accurate. John Mueller answered, and he said that fetch and render will be the closest. […]
Google Updates Quality Rater Guidelines for YMYL & Offensive Results
Google has made another update to the Google Quality Rater Guidelines, coming only a couple of months after the last release, which saw major changes made to target fake news, science denail and clickbait, among other things. This updates sees Google bring added clarification to specific areas of the guidelines and other minor changes. The […]
Receive Guest Blog Post Spam Requests? Report Them to Google
Google reminded site owners about using the perils of link building via articles, such as guest blogging. But one part of their blog post seems to have passed unnoticed – the request Google made that site owners file spam reports for any “Post my article” requests they receive. Many sites engage in large scale “post […]
Google Warns Against Link Building Via Articles & Guest Posts
Google has issued a new warning to site owners about utilizing spammy articles as a link building technique. While this is a reminder, and not a new policy, it is targeting specific types of link building by site owners utilizing various article publishing tactics, such as guest blogging. The blog post also calls out a […]
Google AdWords Aims to Increase AMP Publisher Revenue with New AMP Ads Conversion
Google has begun converting display ads into AMP format, so that ads on AMP pages will load faster than traditional ad formats into those pages. With the AMP conversions, ads will load within AMP pages on average of 5 seconds faster. For site owners utilizing AMP, this means that ads on AMP pages will load […]
Google Adds Reporting Flag to Local “Check the Facts” Feature
Google has added an option to flag parts of the Google My Business listing as part of the “Check the Facts” feature which allows searchers to update certain parts of the information about a Google local listings. Now, in addition to the “is this correct?” prompt, there is a new flag icon which enables a […]
Google Tests Blue Versus Black Sitelinks in Mobile Search
Google is testing two different colors of sitelinks in their mobile search results – one with blue sitelinks and the other with those sitelinks swapped to black. But what makes it fairly interesting is that Google is testing both within the same search results page, instead of the usual one style per page. Sergey Alakov […]
Google Adds “On This Page” Above Internal Section Sitelinks
Google has added a new feature to alert searchers that some sitelinks within an organic search result actually lead to specific sections of the page within the entire webpage. The example is for Wikipedia, which is well known for having multiple sections within a page, which each have internal hoplinks to easily jump to specific […]
Google Adds Expandable AdWords Ads With Carousels on Mobile
Google is running a new style of AdWords ad that includes an expandable section which will then display an added carousel on the bottom of the ad. This format is similar to some carousels we have seen used in AdWords ads, except these ones cannot be viewed without expanding the section first. Here is it […]
Google Continues Featured Snippets Without Second Organic Listing
Google is continuing their widespread test of featured snippets that we reported here first on Monday. It has Google showing a featured snippet at the top of the search results as usual, but while previously that result would be shown a second time in the organic search results, Google would drop that second listing entirely. […]