For SEOs who are dealing with international issues for a website, there is some great news from Google. Google Webmaster Tools has announced that International Targeting is now available to all users. International Targeting, which was previously in beta, enables advertisers to debug errors with hreflang implementation. The markup hreflang, sometimes referred to as href-lang, […]
Google AdWords Advertisers Can Merge Google My Business Location Information
Google has announced new feature that will allow AdWords advertisers to link their AdWords account to their Google My Business account, which will allow advertisers the ability to easily set up location extensions at the account level. This feature will make it much easier for businesses to manage location extensions for the advertisements both on […]
The Role of Reputation in the Google Quality Rating Guidelines
In the brand new version of the Google Quality Rater’s Guidelines, they stress the importance of the rater’s judging the reputation of an author and a website. So it definitely raises the question of how Google might be looking at reputation on a larger scale and how they might be planning to incorporate parts of […]
Google Indexes Far Fewer Tweets Than Previously Believed
With marketers paying so much attention to the social media power of Twitter, there hasn’t been a close look at how well tweets by users on Twitter get indexed nor how much of an impact those tweets have on Google. Google does not currently have data directly from Twitter (aka “the firehose”) to index tweets. […]
Top SEM Picks – Week in Review July 12, 2014
Here is the best of the best that you might have missed last week in the SEM industry, so you are all caught up for the start of the work week. We also link to each author’s Twitter account, so be sure to follow the best of the best for the week. From The SEM […]
All About Supplementary Content in the Google Quality Rater’s Guidelines
There’s been a lot of speculation about the Supplementary Content that Google refers to extensively in their new Google Quality Rater’s Guidelines that the company recently rewrote. One of the things they want raters to check for is whether or not there’s helpful Supplementary Content that enhances a webpage, and ensuring there’s no Supplementary Content […]
AdWords Testing New Submit URL Form Extension
This new Google AdWords ad from Optimizely features a brand new AdWords extension that allows users to submit a URL to test their tool. I imagine if this extension becomes more widely available, it could be used for things such as “Check a domain name”, “check your backlinks” or “check your SEO optimization score” etc. […]
Google Rewrites Quality Rating Guide – What SEOs Need to Know
Google has completely rewritten the Quality Ratings Guideline, the resource that their team of quality raters uses to rate websites for Google. This one is a brand new version, rewritten from the ground up, so it isn’t just a refresh of the old one (and most doesn’t even resemble any of the old Guidelines that […]
New Google Car Pricing Knowledge Graph is Massive
Do you want to know how much that vehicle costs that you have your eye on? Well, Google definitely wants you to know, and has made it so there is no way to miss it – or click on any other result on the page to discover that fact for yourself. Google is testing a […]
Google Releases AdWords Editor Version 10.5 With Shopping Campaigns
Google AdWords has released a brand new version of AdWords Editor. Version 10.5 replaces version 10.4 that was released in April of this year. The biggest change to the new editor is the addition of Shopping Campaign support, which can now be managed and updated within the editor. Unfortunately, advertisers will still need to use […]