At Pubcon yesterday, Gary Illyes from Google focused quite a bit of time on structured data, stressing the importance of its use by site owners. And while schema is popular for some types of websites, many sites are not implementing any kind of schema at all, or perhaps only default schema their CMS adds. Illyes […]

Sometimes there is content that expires… such as job postings or non-repeating events that doesn’t make sense to keep indexed, especially if it leads to a poor user experience to leave it up.  But for best practices purposes, what is the best way to handle this content? The question came up in the last Google […]

When should you remove content versus improving it when it is low quality content on your site and you are concerned about the impact that spam or low quality content could have on your site overall?  There are two approaches, either removing it or improving it. The question is about low quality content and the […]

We have often seen when adding a new page to Google’s index via Fetch and Submit that sometimes those pages rank very well initially, but then rankings drop and they never rank that well again. It came up in a recent Google Webmaster Office Hours because someone was seeing their pages initially rank well but […]

Google talks a lot about page speed being a ranking factor, but you don’t hear them talking too much about the added benefits of page speed that aren’t ranking specific.  When answering a question about page speed and load times, John Mueller from Google also talked about some of the things that can improve when […]

While many SEOs have perfected strategies for internal linking structure for things like the navigation, when it comes to internal links within the actual content, this is an area where SEO best practices for links are often forgotten.  But even these links are important when it comes to the use of anchor text. The question […]

When Google began adding dates to the snippets in their search results, it became obvious that for some types of searches, fresher dates could help click throughs.  But for a lot of results, Google doesn’t show the date, even for content that is clearly dated with a publish date. But for evergreen content, some are […]

It has become a trend  by SEOs to remove older content, especially older content on a news sites, where sites remove content rather than simply archiving it.  Reasons why some do this varies, but the common reason is simply that it is old or dated. Gary Illyes from Google tackled the topic at State of […]

Google has previously confirmed that for mobile first indexing, having content in tabs is fine. It makes for a better user experience on smaller mobile screens, so Google has been clear that they don’t tend to demote content behind tabs, something that had been done on desktop sites. In the last Google Webmaster Office Hours […]

It is pretty common for ecommerce sites to have identical products, or near identical products, listed on their websites.  Sometimes there is a color variation, sometimes a minor size difference, or merely a difference in the model number.  For those sites that choose to leave these identical or near-identical products on individual pages, how does […]