Looks as though you can finally weed out annoying (to you) types of trending stories in Facebook with the release of a new tabbed trending news box, but like many Facebook changes, it will have a negative impact on Facebook Pages. They have broken trending news into 5 tabs, the primary which is the main […]
The Importance of URL Structure According to Google
Everyone has had theories for years about URL structure, particularly as it relates to Google rankings. Should you use keywords or no keywords? Should you ever go beyond a single directory or can you safely go three or four deep? The question was raised at SMX Advanced last week about just how important URL structure […]
Bing Testing Rich Captions in the Search Results
Bing is testing a new section in their search results with brand keyword searches, along with images from the brand’s website… all while confusingly linking to a Bing search results page. Here is how they appear on the page. These appear to be called Rich Captions when looking at the source code. They all feature […]
Sites Penalized by Google Can Still Show Knowledge Panel
When a site is penalized manually, it will not lose its knowledge panel in the Google search results. When I wrote the story on Thumbtack being penalized by Google with a manual action over links, I took a screenshot of the search results and noticed that they still had their knowledge panel to the right […]
Business Hours in Bing Search Could Hurt Your Business
Most businesses have straightforward hours of operation. Others do not. And Las Vegas casinos definitely fall into the “not” category. After all, most casinos are open 24 hours a day, but inside the hotel and casino, the admin staff might only be a Monday through Friday work schedule. But somehow, these limited and presumably admin […]
Why All Sites Need to Go HTTPS, According to Google
When it comes to deciding whether to take a site secure or not, many webmasters with content sites argue that there is no need for them to go to the expense of making their site secure, since they do not collect any kind of personal data. Google on the other hand has been a strong […]
Google+ Sending Reminder Emails to Users About Missed Posts
We have all gotten those reminder emails from Facebook and Twitter, trying to tempt us to return to either social media platform and see what we’ve missed. It seems that now Google+ is testing that approach out too with emails to users. Thom Craver from Internet Marketing Ninjas sent me this screenshot of an email […]
Google’s Knowledge Graphs are Actually Called Knowledge Panels
Google’s Gary Illyes is continuing to teach webmasters about what some of the “official names” are for various parts of the Google search results, rather than the name we all use for it. This time we learned that what we all commonly call knowledge graphs are called knowledge panels by Google. After I tweeted about […]
Bing Ads Testing Call to Action Boxes in Top Search Results Ads
Bing Ads is testing this eye catching ad at the top of the search results, one with a huge “Book A Room” action box that appears on the right side of the search results on the top of the page. I can easily see other advertisers wanting to test this as well. And I can […]
Google Chrome Plans to Prevent Auto-Play Flash Content from Playing by Default
Is your website still rocking Flash content? You may want to start rethinking that Flash, as Google announced plans to prevent non-essential Flash video content from automatically playing when it loads a webpage. Chrome is billing it as a way to save battery resources, and says they worked with Adobe, the creators of Flash, to […]