Almost two years after Google made the switch to block 100% of organic keywords in search referrals from Google Search results, Bing is making the move to prevent keywords from being passed on to site owners when a searcher clicks their search result. Duane Forrester made the announcement about the change on Bing’s Webmaster Blog. […]
Thumbtack is Back in Google But Link Problems Went Beyond Badges
Thumbtack, the site that was penalized by Google for “selling” links is now back in the Google index after a week in the penalty box. And while a week being penalized is definitely on the short side, it isn’t unheard of. However, it turns out there was a lot more going on with Thumbtack’s link […]
What Marketers Can Learn From The New York Times Mobile Only Experiment
The New York Times is undertaking an experiment today where they will require all their employees to use only the mobile version of the site, and not the desktop version. With more than half of their traffic coming from mobile devices, they want their employees to be aware of just how important the mobile version […]
Google Adds Documentation for Breadcrumbs
Google has added new documentation to their Structured Data section in Google Developers for breadcrumbs support. Breadcrumbs enable potential visitors to see the page’s hierarchy in the Google search results, and also provides an additional context clue to help a searcher decide if the page likely has what they are looking for. With Google putting […]
France Orders Google to Remove Right to Be Forgotten Results from All Google Sites
France has given Google 15 days to remove all Right to be Forgotten results from all versions of Google, including Google.com rather than just the European domains as Google currently does not. Ever since Google began removing specific results under Right to be Forgotten, they only removed them from the European Google results, while those […]
Bing Adds Info About Connections to the Search Results
Bing has an interesting experiment going on in their search results right now that will show the connections between two searches – the one just made as well as the one prior to it. It seems to usually appear when there is a carousel of options in the search results, however not all carousel results […]
Safari & iOS 9 With New Ad Blocking API Functionality
One of the surprises about iOS 9 is the addition of ad blocking functionality. Many are viewing this as a shot directly at Google, as this new functionality could have a serious impact on their mobile ad revenue. The official name is “Content Blocking Safari Extensions”, which is described as giving developers the ability to […]
More Details on Google’s Separate Mobile Index
We have known that Google has been working on a mobile index that would be completely separate from the desktop index. At SMX Advanced last week, Gary Illyes from Google shared many more details about the possible mobile only index that has many SEOs excited. One Content Per URL The limitation of the current index […]
When Disavowing, Check Specific Links as Sites Killing Homepages
If you are doing link audits for clients affected by either penguin or with unnatural link warnings, if you find a dead homepage, don’t assume the entire site is dead. When doing link audits, some people just check the homepage of the site a link is coming from, rather than checking the page itself. But […]
Twitter Launches Ad Targeting Based on User’s Installed Apps
Twitter is launching a brand new type of ad targeting that allows users to be targeting based on the apps they already have installed on their smartphones. While this new targeting type will make advertisers pretty happy, some users might not be quite so happy about being targeting based upon their apps. This new ad […]