Marketing technology company Unruly has crowned Activia the number one social video brand of 2014, thanks to its record-breaking collaboration with Shakira around the World Cup. “La La La (Brazil 2014)”- the most shared ad of all time, with more 5.8 million shares worldwide – puts the Danone company ahead of last year’s winner, Samsung […]
Segment & Link Video Slices for Social Media: Interview with Vinja Video’s Kent Libbey
Most of us in the search marketing industry read The SEM Post to get the most important news about SEO and PPC. But we’re also looking for fresh ideas, tips and strategies on everything from social media to content strategy. So, let me explain why engaging your audience by making your growing portfolio of videomore […]
Unruly launches programmatic video platform for premium impressions
Unruly, a marketing technology company, today announced that it is has partnered with Index Exchange, a division of ad technology firm Casale Media, to access programmatic demand from leading demand side platforms and agency trading desks. This partnership marks the launch of UnrulyX, the industry’s first programmatic media trading platform to allow advertisers to buy […]
New B2B Content Marketing Research Finds Video and YouTube Effective
Last week, the Content Marketing Institute and MarketingProfs released the findings from their fifth annual content marketing survey. And marketers will want to dig into all 40 slides of “B2B Content Marketing 2015: Benchmarks, Budgets, and Trends — North America” even if they target B2C audiences. In fact, the first four annual content market surveys […]
Search Engine Marketers Have Become Tools of Their Tools
I live about 10 miles from Walden Pond, where Henry David Thoreau wrote the bulk of Walden, one of the most famous non-fiction books written by an American author. Thoreau’s book was published in 1854, but it still offers lots of key lessons for search engine marketers today. For example, Thoreau wrote in Chapter 1, […]
Top 10 YouTube Video SEO Tips
According to Searchmetrics, videos appear in 65% of Google searches in the U.S. However, 54% of these video results come from YouTube, about 5% from Vimeo, about 5% from Dailymotion, and no other video provider got more than about 1%. In addition, the average first video integration from YouTube was about two positions ahead of […]
It Just So Happens That Press Release SEO is Only MOSTLY Dead
Over on ClickZ last week, Andrew Edwards asked, “Is SEO dead?” You can read his column and the 42 comments that it generated for yourself. Or, you can scan the infographic below that Aaron Wall of SEO Book published on Oct. 1, 2012, after the “death of SEO” had been previously declared after Google’s Florida […]