Warc recently announced the 2016 results of its annual ranking of the world’s best marketing campaigns according to their business impact. The Warc 100 rankings are based on a very different methodology developed in consultation with King’s College London that tracks advertising competitions around the world which require entrants to show the business impact of […]
Pixability Announces Video Advertising Solution for YouTube, Facebook, Instagram, and Twitter
Yesterday, Pixability announced Pixability v4, one of the industry’s most advanced video ad buying solutions. Consumers overwhelmingly turn to walled gardens like YouTube, Facebook, Instagram, and Twitter to watch video. However, advertisers remain ill-equipped to activate advertising’s power within these walled gardens. Although combining these online video platforms provides advertisers with the reach of television […]
Top Trending Super Bowl Ads on YouTube
Super Bowl 50 is now in the history books, but the ads that appeared before and during the “Big Game” will continue to get views during “overtime.” YouTube and Google have collected some stats around the top trends they saw during the game. For example, they saw a huge interest in watching ads on YouTube […]
IAB Research Finds ‘Political Influentials’ Much More Reliant on Digital Media than TV
According to a new research study from the Interactive Advertising Bureau (IAB), digital media has reached parity with TV as a primary information source about presidential candidates. Both digital and TV are used by 61 percent registered U.S. voters, according to “The Race for the White House 2016: Registered Voters and Media and Information During […]
Second Generation of Sharing: Interview with Ed Haslam, CMO ShareThis
Yesterday, we looked at Unruly’s list of the 10 most-shared Super Bowl ads of all time. Today, let’s listen to what Ed Haslam, the CMO of ShareThis, has to say about the state of digital sharing. Greg Jarboe: I read recently that you think that think that the social data industry is right on the […]
Unruly Shares List of 10 Most-Shared Super Bowl Ads of All Time
As we saw a year ago, different metrics can produce different lists “the top 10 Super Bowl ads.” But one of the methodologies for evaluating video performance that has a lot of merit is the number of times content has been shared on Facebook, Twitter and in the blogosphere. This avoids the whole debate over […]
Android Is the Most Shared Brand for Social Video in 2015
Unruly announced the top 10 most shared brands of the year today at the Video Sharing Awards (#VSAs). And the most successful social video brand of 2015, according to new data at the event, was Android. The brand’s video campaigns have attracted more shares online this year than any other advertiser, thanks largely to its record-breaking spot […]
Unruly Unveils Most Shared Video Ads of 2015 with ‘Friends Furever’ Topping the List
A cute video ad for Android featuring clips of unlikely animals playing together is the most shared ad of 2015, according to data released today by Unruly. “Friends Furever” – which depicts some surprising animal friendships – has attracted 6,432,921 shares across Facebook, Twitter and the blogosphere since its launch in February, putting it ahead […]
Unruly Launches New ‘Outstream’ Video Ad Format with MarketWatch
On Tuesday, Unruly introduced a viewable “outstream” video ad format which creates new premium video ad inventory within article pages. Less than a month since its acquisition by News Corp, Unruly is launching the high-impact format across a number of News Corp titles, including MarketWatch, The Sun in the UK, and News.Com.Au. The In-Article format […]
New Video Lab Tackles Ad Blocking
This morning, Unruly is officially launching a new video lab designed to help advertisers deal with the increase in ad blocking software. I got an advanced tour on Tuesday afternoon, and it is well worth visiting. In fact, advertisers may need to visit the video ad tech company’s “Future Video Lab” in the very, very […]