Back in June, I spoke at VidCon and said, “Traditional influencer outreach works if you’ve got breaking news or the latest Harmon Brothers video.” Well, I guess that I should be careful what I wish for. Today, I got an email from Matthew Faraci of Agility PR Solutions announcing “a brand-new Squatty Potty video campaign […]
Baby Boomers are the Audience Most Advertisers are Missing on YouTube
I admit that I’m a Baby Boomer. And I confess that I’ve been writing about video marketing for more than a decade. But, despite these two facts, I was still surprised to read the counter-intuitive findings in the Strike Social Data Report entitled, “YouTube’s generational divide.” This report examines a year’s worth of YouTube data […]
KnowledgeVision’s Knovio 3.0 is Not Your Old School Online Video Platform
KnowledgeVision Systems, a leader in smart media creation and hosting technology, has announced the immediate availability of a major update to Knovio, its cloud-based online video platform. Knovio 3.0 dramatically expands the capabilities of an online media platform that’s already used by more than 235,000 registered users in more than 2,000 companies and campuses on […]
Top 10 Super Bowl Ads for 2017 Depend on Which Metrics You Use
Marketers know that the New England Patriots beat the Atlanta Falcons to win Super Bowl 2017 by a score of 34 to 28 in overtime. But which Super Bowl ads won the Big Game? Well, as I observed in The SEM Post two years ago, it depends on which metrics that marketers use. Now, some […]
Only 10% of Viewers Thought Last Year’s Super Bowl Ads Were Funny
Online engagement with Super Bowl 50 ads dropped nearly 20% from the previous year, according to new data launched yesterday by video ad tech company Unruly. Unruly’s Science of Sharing: Super Bowl 50 study shows that shares of Super Bowl 2016 ads across social media fell from 9.03M in 2015 to 7.84M last year – […]
Red Bull Crowned Most Shareable Video Brand
Red Bull is the most shared video brand of 2016, according to new data released yesterday by video ad tech company Unruly. The energy drinks company jumped one place from the previous year to finish ahead of Samsung and McDonald’s in Unruly’s annual round-up of the top 10 brands whose videos have attracted the most […]
Instagram Marketing Q&A with Luis Sanz, Co-Founder and COO of Olapic
Instagram recently announced that its community has grown to more than 600 million Instagrammers. And the last 100 million joined in just the past six months. To get an idea of what this means for readers of The SEM Post, I interviewed Luis Sanz, the Co-Founder and COO of Olapic. Olapic is one of the […]
Consumers 7 Times More Likely to Trust Social Content over Advertising
Olapic, a leading earned content platform, released the results of a global study this week exploring the impact of user-generated photos on consumer trust and brand engagement. Results show that of those surveyed worldwide, consumers are seven times more likely to trust social media photos featuring “real people” than traditional advertising, findings that may have […]
Unruly Taps IBM Watson to Improve Accuracy of Online Marketing Campaigns
British ad tech company Unruly has turned to IBM Watson to create a new cognitive powered psychographic targeting tool to increase the effectiveness of digital video ads. Unruly DNA combines the company’s emotional intelligence tools with IBM Watson’s machine learning capabilities to help identify and engage the people most likely to increase a brand’s sales. Unruly […]
‘#BusterTheBoxer’ from John Lewis Tops List of Most Shared Ads of 2016
UK retailer John Lewis is bouncing with joy today after its Christmas campaign “#BusterTheBoxer” was named the most shared ad of 2016 by video ad tech company Unruly. The two-minute video ad, which features an array of animals playing on a family’s trampoline at Christmas time, appears at the top of Unruly’s annual Top 20 […]