Welcome to Part 2 of optimizing shopping campaigns! Today’s article wraps up by delving into the product feed and dimensions reporting to help provide optimization tips and tricks. (You can find part 1 here) Feed Health With regard to the product feed, one important factor to consider is your product feed health, most of which […]
Optimizing Bing Shopping Campaigns – Part 1
While shopping ads share the same SERP as keyword-based text ads, they are a completely different animal when it comes to campaign management and optimization. Today’s article is part 1 of a 2-part series detailing the ins and outs of optimizing shopping ads, and will touch on shopping campaign setup as well as cover best […]
5 PPC Optimization Strategies You Should Be Doing But Probably Aren’t
As a search account manager of some pretty savvy clients, I frequently find myself brainstorming on unique optimization ideas and prospecting for innovative ways to improve search campaign performance. Unlike a prospector from the Alaskan days of old though, I enjoy sharing the nuggets of optimization gold that I find with colleagues and fellow search […]
Don’t Skip the Side of Sitelink Optimization
If asked, every search marketer worth her or his salt would likely claim to be well-versed in developing appealing ads, crafting keyword-rich ad text and even making data-driven ad optimization decisions. Yet just how many search marketers regularly extend their ad analysis to the bottom half of the ad? Search marketers know about the importance […]
The Bing Ads Campaign Planner Tool – Search Geeks Rejoice!
Fresh out of the ovens of the Bing Ads products lab comes the Bing Ads Campaign Planner tool. This campaign optimization gem is accessible from the tools tab in the Bing Ads UI and provides keyword, product and category-level insight. Read on to get the insider’s information on what the Campaign Planner tool brings to […]
Pivot Table Magic: Improve CTR in 5 Easy Steps
In today’s article I’ll be teaching a new skill in pivot table mastery which will help make you more efficient and effective when optimizing your Bing Ads or other digital marketing campaigns. The specific focus is uncovering low CTR search terms – as the most granular level of keyword match-based ad campaigns, search terms are […]
Managing Unified Campaigns Through Bing Ads for Better ROI
The field of search advertising, like the broader advertising and technology industries, is one characterized by constant change. From new ad formats and extensions, to 3rd party tools, to new standards of campaign management, search technology has made stride after stride to better empower advertisers. As the stewards of this vital advertising channel, we SEM […]