For nearly 7 years (of my 19 year SEO career) I did “forensic SEO”. From dealing with penalties, hacked sites to general traffic loss, sorting out why things are going wrong was my life. Over that time I’ve seen a lot of nasty hacks and negative SEO attacks. Recently, I was inadvertently dragged back in […]
Getting Your Head Around Google’s RankBrain
Recently, the Google RankBrain system has started to garner quite the buzz within the SEO community — but to a large degree, it’s not entirely being understood. We’ve even had some somewhat link-baity post titles that didn’t help things either. And of course, Google didn’t do itself any favors including the word “rank” in the name. So, let’s […]