According to the recent Google patent “Ranking Search Results Based On Entity Metrics” an entity is, “a thing or concept that is singular, unique, well-defined and distinguishable.” I wrote a lengthy analysis of the patent on my blog but decided to save the discussion as to what it really means for SEO for this article. […]
Google AdWords Launches Holiday Snippets & Texts
Last week Google started letting business owners set holiday hours and this week the presents continue but this time in the AdWords sphere. On Tuesday they announced on their Google+ Page that people can subscribe to receive via SMS promotions related to Black Friday, Cyber Monday and general Holiday deals. Clearly this is a test […]
Facebook Moments: The Best App You Should Be Afraid Of
Every now and then an app or tool launches that gets you excited. I remember waiting impatiently for Facebook itself to allow for public access back in 2006. Facebook Moments, announced a few days back on the 15th is just such an app. It solves a huge problem (or better worded … creates a solution […]
Your New Advantage on Mobile Search
If you haven’t been hiding in a cave for the past few months you’ll know that April 21st marked the beginning of the rollout of a mobile index by Google. Essentially, instead of creating a mobile algorithm to favor mobile sites they decided to create a whole new index of sites that are mobile-friendly to […]
How Accurate is SEO Forecasting?
Earlier today Linkdex published the results of their recent survey of SEOs. The subject? Forecasting. The data? Very interesting and here’s why. We in the SEO community tend to be data-based. We like algorithms and analytics. We like sorting through numbers to determine the best path forward and make the best decisions for our clients […]
Some Of My Favorite Must-Have WordPress Plugins
As I sat with my staff discussing WordPress plugins and talking with my staff about making a list of all the ones we put on the majority of WordPress sites we work on it stuck me, “I’ll bet,” I thought to myself, “that others might find this list handy as well.” That thought was well […]
What If You Didn’t Recover From A Penguin Attack
For over a year we all waited. Impatiently mind you … but we waited nonetheless. Knowing that with a Penguin-based penalty (or devaluation if you prefer) victims had no hope of relief until the next regardless of their actions, it was a very very long wait. And then the Penguin refresh began and the results […]
Why You Should Care About PageRank
If you’re an experienced SEO you likely read the title thinking, “Oh no.” If you’re newer to SEO you’ll have read it and thought to yourself, “But … that goes against what I’ve read on a hundred other sites.” If either of these was your instinct you’re right, assuming you were thinking of that little […]
Ultimate List of Must-Have Tools for Your SEO Toolkit
They say that a carpenter is only as good as his tools, I would argue that in many ways the same can be said for SEOs. While personally I avoid tools that attempt to tell me how to optimize a site, (like somehow a site I’m working on and Wikipedia should be measured by the […]