Time-critical SEO project management – classic or agile? Many companies face the problem if they should manage their projects in a classic way, using a waterfall model, or if it would be better to use agile methodologies. Agile concepts like Kanban or Scrum offer a better flexibility with the disadvantage of impeded deadline planning. Especially […]
The Effects of Machine Learning on Rankings and SEO
The effects of machine learning on rankings and SEO For a long time search engines relied on static ranking factors. Those webmasters and SEOs who knew what to pay attention for were able to reach the best positions on Google’s SERPs. This has changed recently and will be changing in the future: The increasing usage […]
Accelerated Mobile Pages (AMP) – What You Need to Know
Accelerated Mobile Pages (AMP) – what you need to know Google’s Accelerated Mobile Pages or AMP is one of the hot topics SEOs have to face this year. AMP allows faster page load times even in areas with slow internet access. But this comes at a price: Currently, the function set AMP offers is limited […]