Just how much does your web platform affect your SEO success? WordPress devotees have long claimed that one of the best reasons to select WordPress is the myriad of SEO plugins available for the content management system. The popular Yoast SEO plugin, for example, offers advanced onsite optimization, including page content, image titles, XML sitemaps and meta descriptions. Then […]
Why Choosing a Fast and Reliable Webhost Matters
Google is constantly rolling out updates to its search algorithm to improve the quality of the sites that appear within search engine results pages (SERPs). These changes often spark turmoil within the SEO community, outraging some and prompting others to find new best practices that fit the bill and make the sites that they manage […]
3 Red Flags to Watch for When Outsourcing SEO
For small businesses and entrepreneurs on a tight budget, outsourcing SEO to a freelancer (or freelance team) may seem like an affordable solution for improving search engine rankings without breaking the bank. But the lure of “affordable” SEO can backfire. How can you be sure that you’re hiring a reputable SEO expert and not a […]
5 Tips for Better Mobile Website Design: How to Prevent $2.5+ Million in Lost Sales
Earlier this year, Google rolled out a major update to its search algorithm. Now, when mobile users access Google from their smartphone or tablet, Google will only display search results for mobile-friendly websites. If your website doesn’t pass Google’s Mobile-Friendly Test, it won’t be highly ranked in the mobile search results. For those of us […]
Programmatic Advertising – The Way of the Future, Today
The world of advertising is one that has always been in a constant state of evolution – and that was before the digital age kicked into full force in the last several years. During much simpler times in decades long past, the key to advertising was essentially to broadcast your message to the largest possible […]