Content marketing is tough to organize. First of all, it involves a lot of creative tasks and creativity is impossible to scale. Secondly, a content marketing team is often scattered all over the country (or even all over the world) because it’s tough to keep so much diverse talent under one roof. So how to […]
How to Turn Youtube Channels into a Reputation Management Powerhouse
Youtube videos rank incredibly well, especially for low-competition phrases which brand terms usually are. On top of that, they usually get that “rich snippet” treatment in search results (diverting searchers’ attention from other (quite possibly negative) listings that mention the brand. Both of these factors make Youtube an indispensable weapon in the hands of a […]
Starting Out? 3 Sources of Traffic When Launching
Starting out is overwhelming. If you are a small business owner looking to expand your marketing efforts online, you will easily find yourself at a loss when trying to cerate your to-do list. Well, I’ve done that for you. Here are all the tools and resources to launch a successful website and see results pretty […]
3 Online Marketing Tools that Have Grown into Something Awesome This Year
I love tools and I love watching them evolve and grow. I think that building a cool tool is only half of the deal: It’s keeping innovating it based on ever changing trends that makes a tool successful. In this fast-paced digital world, you need to be building and re-building your platforms again and again […]
2 Ways Google Suggest Can Expand Your Keywords Beyond Simply Completing Them
Google Suggest (Autocomplete) has always been providing lots of useful insights onto how Google understands and interprets the language and the user intent. It’s interesting to witness such experiments as entity disambiguation right in auto-suggest drop-down. Google Suggest reflects some of Google’s experiments they are currently focusing on, like guessing the brand behind the query, […]
10 Tools for Curated Collaboration
Curating and collaborating, the two are a necessary combination when you are doing a group project. Research is more easily completed, and the information you gather more diversified, if you have multiple people looking at different resources. It would be nice if it didn’t take so much time and energy, though. There is no real […]
Build Your Brand: How to Become a Featured Twitter Chat Guest
(Personal) branding has become one of the most important marketing strategy components these days: well-known brands attract links naturally, people get hired based on their Klout, and everyone googles everyone before entering any business partnership. Your brand is your strongest asset: You can rely on your brand to build up new channels and expand your […]
8 Useful FREE Instagram Management Tools
Instagram is a mysterious tool for many. While it has captured the dedication of newer generations, and whole careers have been launched on its back, the photo apps’ use as a branding tool can be hit or miss. For one thing, it is pretty much a mobile tool. You can view images on desktops, sure, […]
Best Tools to Productively Manage Contacts You Build on Twitter
Twitter is one of the best contact building tools on the web. While Facebook will probably remain the number one go-to for small businesses looking to generate sales, there is just something about a Twitter account that makes it so simple to network with others who can be a benefit. However Twitter may be overwhelming […]
How to Productively Build Your Brand On Social Media
There is a frustrating (yet, quite obvious) reality associated with social media: Being seen and building presence takes a lot of time and effort. Your best bet is to attempt to be more productive with the time that you actually spend on the process. Here are nine ways that will make you a more productive […]