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Proving the Benefits of Pay Per Click Beyond the Initial Conversion

Particularly in this time of multi-screen research and shopping, booking and ordering, where it’s often…

Steven Plimmer

Google AdWords Remarketing Ads Using Google Analytics Audiences

Google AdWords has announced a new change that allows advertisers to include their Google Analytics…

Jennifer Slegg

Lead Ads Finally Coming to Facebook

Facebook is finally adding lead ads as an ad option for advertisers, which allows advertisers…

Jennifer Slegg

Google Testing New URL Color in Search Results

You have to have a pretty eagle eye to spot this latest Google test, which…

Jennifer Slegg

Facebook Moments: The Best App You Should Be Afraid Of

Every now and then an app or tool launches that gets you excited. I remember…

Dave Davies

Google Missing Thumbnails for Some Search Results

Some search results that would normally display a thumbnail are missing their images in Google.…

Jennifer Slegg

Java Updates Change Search Engine & Homepage to Yahoo

The good news is that Oracle won't try to install the Ask Toolbar when you…

Jennifer Slegg

Best Practices for Adding a Store Locator to Your Site

As a frequent traveler, I use the store locator on a company's website all the…

Jennifer Slegg

How to Navigate Liquid Consumer’s Complicated Pathways to Content

On Monday, the Interactive Advertising Bureau (IAB) and YuMe released a whitepaper entitled, “Digital Advertising…

Greg Jarboe

ICANN Wants to Ban Domain Privacy for Commercial Sites

ICANN is considering a move that would make private domain registration a thing of the…

Jennifer Slegg