Proving the Benefits of Pay Per Click Beyond the Initial Conversion
Particularly in this time of multi-screen research and shopping, booking and ordering, where it’s often…
Google AdWords Remarketing Ads Using Google Analytics Audiences
Google AdWords has announced a new change that allows advertisers to include their Google Analytics…
Lead Ads Finally Coming to Facebook
Facebook is finally adding lead ads as an ad option for advertisers, which allows advertisers…
Google Testing New URL Color in Search Results
You have to have a pretty eagle eye to spot this latest Google test, which…
Facebook Moments: The Best App You Should Be Afraid Of
Every now and then an app or tool launches that gets you excited. I remember…
Google Missing Thumbnails for Some Search Results
Some search results that would normally display a thumbnail are missing their images in Google.…
Java Updates Change Search Engine & Homepage to Yahoo
The good news is that Oracle won't try to install the Ask Toolbar when you…
Best Practices for Adding a Store Locator to Your Site
As a frequent traveler, I use the store locator on a company's website all the…
How to Navigate Liquid Consumer’s Complicated Pathways to Content
On Monday, the Interactive Advertising Bureau (IAB) and YuMe released a whitepaper entitled, “Digital Advertising…
ICANN Wants to Ban Domain Privacy for Commercial Sites
ICANN is considering a move that would make private domain registration a thing of the…