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AMP Comes to Google Image Search But Not Images in Regular Results

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google-amp-in-image-searchIf your images are on AMP pages, Google will now show the AMP URL, along with the icon, in the mobile image search results.

Here is what it looks like:

google-amp-images

When viewing images in image search, you can’t actually tell whether the image is on an AMP page until you select and image and Google expands it to show the additional information about the image.  Google will show the lightning bolt icon with “AMP” before the site title.

When you then click through to the page, it will come up with the AMP version of the page where the image resides.

There is an interesting thing about this.  When the images are shown in the regular search results, Google does not default to the AMP image page.  Instead, it goes to the regular non-AMP image.  But when viewing it from image search, it will then show the same identical logo from the same site, but defaults to the AMP one.

Here is the logo in the regular search results, and then expanded.

google-amp-images2

google-amp-images3

Then clicking more images brings up the same initial four images, and now it is the AMP version.

google-amp-images4

It isn’t clear why Google would have made this choice though, especially showing it in two different page formats for the identical image.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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Comments

  1. I think there is no reason to put the AMP logo/icon in the Image Results. Most of the public could care less about AMP – being AMP. They just want a fast user experience.

    Google just knows when people click into a page from images searches, they want a fast experience there too. So it’s not really about the AMP image as much as it is about surfacing fast-loading pages within the Image Search tab.

    And it’s odd that you’d feature AMP images rather than regular images. I think that most people who want the images (not the page) – want high quality images (aren’t image searchers often “stealing” images for presentations, etc.?). But for those who actually visit pages, at least it’ll be fast.