At SMX Sydney Wednesday, Gary Illyes did a session on hreflang and dropped a few tidbits including the possibility of showing potential errors. The example he used was es-la doesn’t mean “Spanish in Los Angeles”.
Hreflang is one of the areas I know newer webmasters struggle with, as the consequences of making a mistake can be pretty significant and is one of the reasons some are reluctant to start using it. Google offers lots of information on how to use it here.
I definitely hope this is one that makes it into GWT.
Added: Google does currently show syntax errors from implementation in Webmaster Tools (Search Traffic -> International Targeting). This would be specifically for errors where the implementation is correct, but they think there might be an error in what you chose for hreflang.)
Jennifer Slegg
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