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Google May Release Documentation Getting Featured Snippets

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featured snippet documentationWhile there are plenty of SEO tricks to try and get featured snippets in the Google search results, Gary Illyes said that he is pushing to get oddicial documentation released on how to get featured snippets.

It would be nice to see something official from Google on this.  They haven’t talked much at all about how to get featured snippets, although it was touched upon a bit in the latest Search Quality Rater’s Guidelines.  But the bigger issue I see with featured snippets is that people aren’t looking at it from the right perspective… specifically, they aren’t answering the question.

He also revealed that they are still pushing to get various analytics data related to featured snippets into Google Search Console, such as featured snippet CTRs.  He talked about this earlier this year at Pubcon, so it seems it is still on the agenda – last time we heard a specific timeline, it was still “quarters away.”

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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