Those Google answer boxes at the top of the search results have an official name. According to Gary Illyes, they are officially called “Featured Snippets”.
The name makes a lot of sense, since they are snippets of text taken from the linked page and they are featured at the top of the search results. So while it might take some time for people to stop calling them answer boxes (just like how people still refer to the recently rebranded Google Webmaster Tools by its old name instead of Search Console) but now we know their official name… featured snippets.
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Jennifer Slegg
Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
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