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Bing Testing Search Results with Ten Sitelinks for a Single Listing

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I was doing some random searches on Bing when I came across this massively large organic search result.  It featured ten different site links – all with descriotion also included for each one – in the Bing organic search results.

Usually when it comes to sitelinks, search engines tend to play it on the side of less-is-more unless it is clearly a brand search and they are giving that brand the full number of site links.  But while Google maxes out at 6 site links, Bing is testing this massively long one – with ten in total.

bing search ten sitelinksAny brand that manages to score one of these ten sitelink listings should be pretty happy… although competitors or resellers might no be quite so happy, since it does take a huge amount of above-the-fold space.

This seems to be a test, as sometimes it displays with fewer sitelinks, here with the usual six we often see.

bing sitelinks 2

I couldn’t get this to appear for many searches, so it does appear to be a limited test at this time.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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