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Google Releases AdWords Editor Version 10.5 With Shopping Campaigns

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Google AdWords has released a brand new version of AdWords Editor.  Version 10.5 replaces version 10.4 that was released in April of this year.

The biggest change to the new editor is the addition of Shopping Campaign support, which can now be managed and updated within the editor.  Unfortunately, advertisers will still need to use the traditional AdWords interface to create the campaigns and ad groups, but having this management within the Editor is a huge plus for advertisers wanting to do quick edits.

Shopping campaign management is now available in AdWords Editor. You can view and update Shopping campaign settings, but campaigns and ad groups can only be created in the AdWords frontend. If you copy or import a Shopping campaign to AdWords Editor, it will be duplicated as a Search Only campaign, without product groups.

For advertisers with shopping campaigns, there are some changes with how it can be managed within the AdWords Editor, compared to regular advertising campaigns to be aware of.

Within a selected Shopping campaign, product groups (also known as product partitions or shopping criteria) are available under Targeting. You can, among other basic tasks:

  • Download from or upload product groups to the AdWords frontend.
  • Bulk edit product group bids and destination URLs.
  • Switch a product group between Biddable and Excluded.
  • Import changes to existing product groups with XML/CSV or export to XML/CSV/HTML.

AdWords Editor doesn’t allow you to create, delete, or pause product groups.

The “Hide deleted ads” option has now been removed, and the AdWords Editor will no longer download deleted ads.

Advertisers advertising on the Display Network can now use Aggressive and Conservative targeting options.

Lastly, “In-market buyers (ROI)” interests category is now available when assigning audiences in AdWords Editor.

All the changes are now live in AdWords Editor when it is updated to 10.5.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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