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Google Encouraging Local Ratings & Reviews With Call to Action Test

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Google is encouraging searchers to leave ratings and reviews for local businesses with a new call to action test in the mobile search results.  It adds a new “Tell everyone about your experience” above the usual five empty stars.

Sergey Alakov spotted the test.  Here is what it looks like:

The interesting part of “tell everyone about your experience” is that it could encourage someone who might have just left a low or high star rating to go into more detail about why the place was great or bad.

Google has been testing ways to encourage searchers to both leave reviews and read them, such as their test that placed a tab for reviews higher in the local knowledge panel and another “write a review” button.

This does appear to be a limited test at this time, as I am only able to see the empty stars version without the call to action.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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