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Google Testing Breadcrumb URLs Above Titles on Mobile Search Results

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Google is testing a new variation of the mobile search results, this time highlighting the breadcrumb styled URL which appears above the title tag.  Normally, Google places the URL below the title.

Paul Shapiro spotted the test, here is what it looks like:

This is interesting for a few reasons.  The first is that Google is emphasizing the URL above the title, by positioning it first.  And with this emphasis on the breadcrumbed URL first, it might mean SEOs should have a look at their breadcrumbs, especially those not using schema.

Google supports the BreadcrumbList schema although it will also pull out breadcrumbs from HTML breadcrumbs used within a webpage to show it as well, for those without schema for BreadcrumbList implemented on their site.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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