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Google Will Be Transparent About Substantial Penguin Changes

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Since Google finally released the real time Penguin update last year, there hasn’t been any word about changes they have made since then.  But what about changes in the future?

Gary Illyes has confirmed that Google plans to be transparent about “big substantial changes” to the Google Penguin algo.

It is hard to know what qualifies as “big substantial changes”.  But it does fall in line with the Google Panda algo.  Since they did their last Panda update, it is presumed it has been tweaked, but Google has not made any announcements about any major changes to Panda since then.

It could mean that Google has made minor changes to Penguin since real time Penguin released, which wouldn’t be unexpected, since the new real time Penguin was so different compared to all the previous Penguin versions.  And making minor changes would make it more difficult for spammers to reverse engineer it, although anyone manipulating links can still be hit with a Google link related manual action.

But it is good to know that any significant changes should come with some kind of announcement, to help those site owners who might have their sites impacted with new changes.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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