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Google Testing Write a Review in the Local Knowledge Panel

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write-review-google-localGoogle is hoping searchers add local reviews to businesses with a new “Write a Review” test in the search results within the local knowledge panel.

Here is what it looks like on mobile:

google-local-write-a-review

It is a call to action style box within the local knowledge panel with “Write a review” showing underneath the section on ratings and reviews.

According to Sergey Alakov, these reviews only show up when clicking through from a local 3-pack, so they don’t show up when you do a search that triggers the local panel instead of the 3-pack.  This version only seems to be showing in the mobile search results not desktop.

Google has been doing many local tests in the search results on both mobile and desktop in recent months.  Whether this one sticks around or not will likely depend on how many people actually use the call to action box to actually leave a review.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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