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Google Showing Third Party Reviews in Local Map Results

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google third party reviewsGoogle is displaying reviews from select third party review sites in their local knowledge panels that appear in the maps results.

Conrad O’Connell was the first to spot it with reviews from Booking.com and Princeline.  But I was also able to trigger ones with Agoda as well.  Here is what it looks like:

google local reviews third party 3

You can slide scroll between the three different sources, although it seems go most commonly be shown with only Priceline and Booking.com.   And Booking.com always appears first.

google local reviews third party 4

These only appear on the local knowledge panel that displays in the map results.  They are not appearing in the organic search results, although this could change in the future.

It isn’t clear if this is a test or a rollout, but significant numbers of people are reporting seeing it.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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