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AMP Expanding to Recipes in Mobile Search Results

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amp recipes carouselIt has been long rumored that AMP would be expanding to other parts of the search results.  At Google I/O today, Richard Gingras announced that AMP will be coming to recipes in the mobile search results.

Recipes in AMP will be in the carousel format and include a photo, similar to how we see AMP appear in the “In the News” mobile carousel currently.

We’re also working to bring AMP to new types of content.  We just started to experiment combining rich snippet cards and AMP.  When you combine the two, your users get an incredibly rich and fast experience.  Users can tap on your rich card and view a recipe instantly.  They can preview more recipes instantly by swiping left or right within the carousel, thanks to the instant nature of AMP.

We’re launching this experience first with recipes, and plan to support many other content types soon.

Here is how it looks:

amp recipes2 amp recipes

This is not surprising, as Google has long said that they will be expanding AMP to other parts of the search results.  But if you have a site with recipes, implementing AMP just became that much more important with the prominent nature of any carousel in Google’s mobile search results.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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