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How to Add Google Analytics to AMP Pages in WordPress

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amp pages analyticsIf you have implemented the official AMP plugin for WordPress, you have probably discovered that the plugin strips out the Google Analytics code from all AMP pages.  But even though the plugin strips it out, AMP pages will still validate with Google Analytics code, but you need to add it manually.

First, make sure your AMP plugin is up to date, since the modifications can be stripped out when it is updated.

Next, select the Plugins option within the WordPress admin dashboard, then select Editor.  From the drop down on the right, select AMP, then hit the select button.

On the right hand sidebar you will see all the AMP related pages available for editing.  Towards the bottom you will find “amp/templates/single.php” and then click on it.

Scroll down to the end, then place your Analytics javascript code above the </body> tag.  Then choose the “update file” button and it will save your analytics code into your AMP pages.

Now visit any of your AMP pages and you should see the page you test in your Google Analytics.

wordpress amp1

For those questioning whether this is allowed, it does properly validate for AMP when you run it through the Structured Data Testing Tool.

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This also means you can track just how popular (or not) the use of AMP is on your site.

For those who want to get really technical, Google Analytics has a lot more of the technical details on using Google Analytics on AMP pages.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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Comments

    • I did include that link in the article as well. Unfortunately, the learning curve for some is a little high, especially those who used the easy mode AMP plugin that didn’t require actually understanding how AMP works.

  2. Update to my previous comment (just saw it at the bottom). However it should be mentioned that it is important that that be the preferred snippet of code over the traditional excerpt.