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Google to Stop Running Flash Ads in Phased Stoppage

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adwords flash adsIn an unsurprising move, Google has announced they are phasing out all Flash ads and are replacing them with HTML5 ads.  With many users no longer showing any Flash content due to security issues, many have been expecting this move.

There are two phases for the ending of Flash ads.  On June 30, 2016, advertisers will no longer be able to upload new new display ads in Flash format.  And those who currently have Flash ads in their account after that date will still be able to run them for a short while.  Google will then completely discontinue Flash ads on January 2, 2017.

But Flash has seen a pretty wide reduction in use.  Back on September 1, 2015, Google Chrome began blocking all Flash ads by default, which followed the move earlier that summer that saw Firefox do the same.

For advertisers with Flash ads, if you don’t have another version available, Google offers tools for advertisers to build new versions in HTML5.


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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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