The SEM Post

Latest News About SEO, SEM, PPC & Search Engines

You are here: Home / Google / Google Penguin Weeks Away, Will Be Part of Core Algo

Google Penguin Weeks Away, Will Be Part of Core Algo

at PST By

google penguin weeks coreWe have another new Google Penguin status update (and no, it isn’t rolling out now).  Gary Illyes responded to a question on Twitter where he was asked about the timeline for the real time Penguin being launched.

Illyes responded it is weeks away, which is much better than the other option of months away.  He did say that Google is aiming for a Penguin launch this quarter.  But as usual, he wasn’t more precise.

It is hard to get upset with Google not revealing more about the dates.  As we have seen previously, SEOs tend to get very upset if Illyes (or any other Googler) reveal a date and they don’t hit it. In fact, SEOs often start rallying the pitchforks the day after an estimate is missed.

Illyes also reconfirms that it will be the real time Penguin, but he also adds two interesting points.  One, that it will be part of the core algo, which many of us felt was likely happening.  After all, Google recently revealed that Panda is part of the core algo.  But he added a second comment – that they’ll stop talking about Penguin, or at least he will.

To be fair, I am pretty sure Googlers are tired of answering “Is it Penguin?” questions multiple times a day.

So the wait looks to be weeks away, with an aim for this quarter (which means the end of March).

On the positive sign, you still have time to work on those disavow files and removal requests before the real time Penguin launches.

The following two tabs change content below.
My Twitter profileMy Facebook profileMy Google+ profileMy LinkedIn profile

Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

Sign up for our newsletter