During the recent Google AMA with John Mueller, he mentioned an interesting technical SEO issue. He mentioned that when there is non-head HTML tags used in a page within the <head></head> section, that Google can fail to recognize it properly. While for many sites, this won’t cause major issues, there are some niche technical cases […]
Archives for 2018
Google Testing Double Product Listing Ads Carousels in Search Results
Google is testing a new double Product Listing Ads carousel in the mobile search results. Instead of a regular single carousel, Google is running two individual carousels stacked on top of each other. Here is what it looks like: Google is using two of the most popular styles of carousels for this implementation – the […]
Google Testing Infinite Scroll in Mobile Search Results
Google is testing infinite scroll for their mobile search results. Although Google has tested infinite scroll off and on for the past year or so, this new test seems to be fairly widespread, with many searchers reporting that they are seeing it live. Here is what it looks like: It isn’t a true infinite scroll, […]
Google: No Need to Include All Variations of Keywords
Google is once again commenting on the use of keywords variations. During last week’s AMA with John Mueller, the question came up about keyword cannibalization, and particularly about making multiple pages to target each of these variations for visibility. It is obvious in the search results that Google is taking into account stemming and similar […]
Google: Separate Q&A Pages Can Signal Low Quality
One of the easier ways sites look to expand the number of pages on their site is to take their FAQ or multi-topic pages and split them into individual pages. Google has commented that adding additional pages to a site can actually devalue the current pages on a site. And often, many site owners attempts […]
Google: Adding New Pages Can Devalue Current Pages
Many people believe “more is better” when it comes to adding new pages on a site, without thinking about how it could impact the pages already on the site. John Mueller addressed this in the recent Reddit AMA and specifically mentioned that sometimes adding additional pages might not be the best approach, depending on the […]
Structured Data Helps with Google Ranking But Not Huge Ranking Boost
In last week’s Reddit AMA with John Mueller, he reminded site owners about the importance of the use of structured data on websites. Google has been pushing structured data for a few years now, but in the past year or so, they have stressed how useful it is not just for search features but for […]
Issues Indexing SEO Test Sites in Google Search Results
Many SEOs do a great deal of testing when it comes to indexing and ranking in the Google search results. It can be a quick way to see how Google handles some situations, especially when it could influence ranking factors. The question came up in the Reddit AMA with John Mueller about why Google isn’t […]
Google Search Engineer’s Approach to Algo Updates
The last month has seen quite a bit of fluctuations in the search results. John Mueller from Google did an AMA last week, and the question inevitably came up about the recent algo updates. Mueller made some pretty interesting comments about how search engineers at Google focus on their algorithm changes. Many site owners get […]
Google: Manual Reviews Cannot Lift Algorithmic Search Penalty
If you are hoping Google can do something on their back end to lift an algorithmic penalty, you are out of luck. Google does not have something that can remove an algorithmic penalty – such as from impacted by Panda, Penguin, or the many other algo signals – so a site will rank better in […]