Google’s new mobile page speed update has a new improvement over the desktop page speed algo that Google has used for years… you can improve your mobile site speed on a sliding scale, and that will help rankings. Every mobile page speed improvement made could potentially increase rankings. Previously, the desktop page speed algo was […]
Archives for July 2018
Google Adds GrubHub & DoorDash Ads to Local Knowledge Panel
New ads appearing on Google local knowledge panels are driving orders away from the restaurant direct and instead are directing traffic through extremely prominent ads on the knowledge panel for each business to third party services for food deliveries which require these restaurants to pay a commission for any of the orders placed through the […]
Meta Keywords Use Not a Spam Signal, But Not Used by Google
Meta keywords were one of the early meta tags, but as it is something that could easily be spammed, search engines started to phase out its usage over the years. And some search engines still use it and many CMS still have that section active for site owners to add to pages. But because meta keywords […]
Google: Using Synonyms on a Page for SEO
The old joke goes “An SEO walked into a bar, pub, public house, Irish pub, tavern, beer garden…” and some site owners have been creative about interweaving synonyms into content on a page – some with more success than others. And when it is not done very well, the content can be off putting for […]
Google Search Automatically Learns New Synonyms Over Time
In the last Google Webmaster Office Hours, the topic of synonyms in Google Search was discussed, specifically around how Google recognizes synonyms, and when there is a new word introduced, how Google learns to connect it. First, he says that Google learns synonyms automatically. There isn’t a generated database of synonyms that Google obtains and […]