There has been plenty of speculation about just how much Google uses machine learning when it comes to the search algorithm, especially outside of RankBrain itself. During a recent Google Webmaster Office Hours, the role of machine learning in the algo came up. The question was specifically about Panda and whether it uses a machine […]
Archives for May 2, 2018
Google Rankings & Ugly or Difficult to Use Sites
Does Google’s algo devalue sites that are ugly or with poor usability? Are there any direct or indirect links between this and a site’s rankings on Google? We do know that usability and site perception plays a large role in the Google Quality Rater Guidelines. Raters are specifically asked to look at how easy to […]